SOM AQUÍ: VEUS CONTRA LA VIOLÈNCIA MASCLISTA
Nuka Comunicació has designed the communication strategy for the dissemination in the media and social networks of the concert series “Som Aquí: Veus contra la violència masclista” held from March 8th, International Women’s Day, until March 25th, 2021 in the Luz de Gas concert hall in Barcelona. The aim was to give voice to female artists and to denounce the increase of male violence during the Covid-19 pandemic.
The agency was in charge of promoting the campaign to promote the concerts through the media and maintaining relations with the press during the entire mass to guarantee the maximum diffusion of the event and the cause with the support of the Institut d’Indústries Culturals and the Institut Català de les Dones de la Generalitat (Catalan Institute of Cultural Industries and the Catalan Institute of Women of the Generalitat).